TARGETING:
Reach the Right People From the Start
Not every prospective customer is equally relevant to every business, service, or advertising campaign.
Targeting helps focus your advertising on the people who are more likely to be appropriate for what you offer—rather than simply trying to reach the largest possible audience.
Agile Local Marketing can help develop targeting strategies around your ideal customers, geographic market, customer needs and interests, campaign objectives, and the particular services or offers you want to promote.
Depending on the campaign and advertising platform, that may include appropriate combinations of location, audience characteristics, interests, behaviors, search intent, and other available targeting signals.
The objective isn't simply to reach more people. It's to reach more of the right people with the right message and a clear next step.
RETARGETING
Reconnect with people who have already shown interest.
Not every prospective customer takes action the first time they visit your website, view a service, watch a video, or interact with your business online.
Retargeting can help you reconnect with appropriate audiences who have previously interacted with your business and give them another opportunity to return, learn more, and take the next step.
Agile Local Marketing can help develop retargeting strategies around customer intent, previous interactions, campaign goals, and the services or offers you want to promote.
Depending on the campaign and advertising platform, retargeting may help reconnect with people based on appropriate previous interactions—such as visiting particular website pages, engaging with content, watching a video, or taking another relevant action.
The objective isn't simply to show people the same advertising again. It's to reconnect with interested audiences using a relevant message and a clear reason to take the next step.